The selection of a digital asset management system (DAM) is an important decision for the entire company. DAM systems enable the efficient management of digital resources such as images, videos, text files and other media. The fact that you have found your way to this article could already be a first indication that not everything in your content supply chain is currently running smoothly. Perhaps your DAM lacks scaling options or further developments have come to a standstill.
In this article, we would like to point out possible questions that can help you recognize whether you actually need a new DAM system or whether the use of the current system could simply use a methodical upgrade.
Evaluation criteria for a DAM system with added value
Whatever factors are currently standing in the way of your business goals, some of them could speak very clearly in favor of a DAM migration. Let's take a look at your current DAM system together and consider the facts:
- Does your DAM regularly receive new features and is it adapted to market requirements?
- Are there training courses in which your employees learn to adapt the new functions in a meaningful way?
- Is it easy to add new users and user groups to the system?
- How do you experience user feedback from your employees?
- Can your current DAM be scaled easily and in line with your company's growth?
- Can your DAM system process and store older asset formats?
- Would a new DAM system solve your problems with your current DAM?
Are there perhaps even specific problems with your current DAM system that need to be resolved? These could be
- Overwhelm in managing and finding needed assets for marketing campaigns
- Difficulty maintaining brand consistency across multiple channels
- Lack of control over the timeliness of digital assets
- Lack of efficiency in the approval and feedback process
With Celum to a solution-oriented success project
CELUM is a modern DAM platform that can be integrated into a range of tools that many companies already use, such as Typo3, Hybris, Shopware and other commerce and content management systems. It also offers additional features such as intuitive distribution and organization of assets, as well as secure and compliant synchronization of content.
Define migration goals and requirements
If you've decided it's time to switch DAM providers and find a new, more long-term DAM solution, you need to define the goals of a migration. At this point, you may still come to the conclusion that your current DAM system can achieve these goals if you give it a complete overhaul.
At communicode, we understand all aspects of the content supply chain and particularly appreciate efficient maintenance and playout processes for digital assets. Together, we analyze your DAM system as an element of your overall system landscape and determine the exact added value that you will receive from either your DAM or an alternative system.
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