On 27 June, I attended Koks.digital in the historic Rotunde Bochum - an event that was entirely dedicated to digital transformation and the latest trends in marketing. The atmosphere alone was inspiring: a perfect blend of old-world charm and forward-looking ideas.

The first presentation was by Kim Nadine Adameks on social SEO. She impressively illustrated how platforms such as TikTok and Instagram are now much more than just social networks - they are active search engines that companies should use to maximise their visibility. Her practical tips were not only informative, but also directly realisable.

Dr Daniel Hauschildt from IMG.LY introduced us to the world of AI-supported design innovations. He illustrated how AI can not only generate texts, but also revolutionise visual marketing. The use case was a bit primitive and not very practical and the results presented left room for improvement, but it gave a good insight into different AI platforms such as Chat GPT, Leonardo, Suno, Synthesia etc. Anyone who has not yet dealt much with AI got a good overview.

Sebastian Schneltings presented his strategy matrix. This tool for the systematic analysis and optimisation of marketing channels provided a clear structure for using resources efficiently and increasing success in a targeted manner. Particularly impressive was his strategic as well as

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conference
digital transformation

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Stephanie Ebbert

Stephanie Ebbert

Stephanie is a UX Designer and Art Director with over 12 years of experience. At communicode, she designs and optimizes digital products such as websites, online shops or apps. She advises customers from the B2B as well as from the B2C area. Her passion for developing digital products is shaped by the human-centered design mindset. Stephanie is convinced that user testing, user interviews and psychology play a bigger role in good user experiences and successful shops than just beautiful design.