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Director Marketing

We are committed to connecting people and markets in a meaningful way. We provide you with robust concepts for automated business processes, customer experience, digital marketing and scalable system architectures. Together with you, we define the success factors for strategies and projects. With the help of user-friendly applications and interfaces, we support your digitization initiatives and the associated improvements for your company. 

At communicode, we cultivate the diversity of our people and clients. More than 100 digitalists who like to share their knowledge and have a common goal: Your best solution!

communicode AG Arbeitsplatz mit verschiedenen Rechnern

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creative - agile - digital  👍

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Wir treten an, um Menschen und Märkte sinnvoll zu verbinden. Sie erhalten von uns belastbare Konzepte für automatisierte Business-Prozesse, Customer Experience, Digital Marketing sowie skalierbare Systemarchitekturen. Gemeinsam mit Ihnen definieren wir die Erfolgsfaktoren für Strategien und Projekte. Mithilfe von benutzerfreundlichen Applikationen und Schnittstellen unterstützen wir Ihre Initiativen zur Digitalisierung und die damit verbundenen Verbesserungen für Ihr Unternehmen. 

Hierbei fördern moderne Arbeitsweisen die rasche Entwicklung von Prototypen, um Ideen auf Erfolg zu prüfen (Proof of Value) und anschließend produktiv zu nutzen. Diese individuellen Lösungen bilden digitale Brücken, die Menschen unternehmensweit vernetzen und Geschäftsprozesse entlang der Wertschöpfungskette optimieren. 

Wir bei communicode pflegen die Verschiedenheit unserer Leute und Kunden. Mehr als 100 Digitalisten, die gerne ihr Wissen teilen und ein gemeinsames Ziel haben: Ihre beste Lösung!

kreativ – agil – digital ✌️

Leben und arbeiten für eine vernetzte Welt

Live and work for a networked world

Here we bring together our knowledge of software development, e-commerce, omnichannel and digital marketing. We also keep you up to date on the latest trends and insights from our departments. 

Blog

Evonik Industries AG

What was needed was a service provider who was convincing both conceptually and strategically as well as technologically. As one of the largest digital agencies in the Essen area, communicode was able to prevail against the competition in the pitch. The focus of the new project is the product launch of MEDOX® on the German market.

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Scandinavian superfood MEDOX conquers the German market

Grohe AG

Quality, technology, design and sustainability: these are the fundamental values of GROHE. Not only in the high-quality products from the world-renowned sanitary fittings manufacturer, but also in its digital strategy. 

Frau im Badezimmerambiente mit Produkten von Grohe

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GROHE - product information in flux  

Moroder Scheideanstalt GmbH

Standardised and automated provisioning processes and release management.We warmly welcome Moroder Scheideanstalt GmbH to communiversum. Together we are realising the relaunch of the e-commerce site based on Shopware.

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The digital step into a bright future

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Carl Roth GmbH & Co. KG

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Digitization is an opportunity for entrepreneurs to redesign working environments and improve what they offer. We'll find answers to the question of where to start and where to go. As a full-service digital agency for e-commerce and business transformation, we turn ideas into successful communication and omnichannel solutions for digital markets.

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building digital bridges

Digitalisierung ist eine Chance für Unternehmer, Arbeitswelten neu zu gestalten und ihr Angebot zu verbessern. Als Agentur für E-Commerce und Business Transformation machen wir aus Ideen interaktive und vernetzte Lösungen für digitale Märkte. Seit 2003 unterstützen wir unsere Kunden dabei, digital erfolgreicher zu werden. Stellen wir uns gemeinsam der Frage, wo Sie am besten anfangen bzw. weitermachen.

In addition to the pure provision of commerce functionalities, the Orchestration Platform provides a framework that can be used to link and automate customer-oriented business processes across different systems. Complex B2B processes in particular and the often predominant international orientation require a deep but flexible integration of different backend systems (ERP, ERP system, etc.). Only in this way companies can adapt their activities to the current market situation dynamically.

The technological approach, which consistently follows the M.A.C.H. principle, provides the necessary and future-proof basis for successively tackling this transformation. Together with communicode's consulting and process expertise, this results in an optimal mix to support customers on their further path to success. We look forward to working together.

## About EMPORIX
Emporix stands as a leader in digital commerce technology. The Emporix Commerce Orchestration Platform revolutionizes clients' commerce operations and customer experiences by integrating advanced commerce process orchestration with a modern composable commerce platform. From experience management and inventory availability to order fulfillment, Emporix transforms manual, fragmented, and error-prone processes into efficient, automated workflows. This transformation results in increased efficiency, cost savings, and enhanced customer satisfaction, ensuring businesses can meet the demands of today’s dynamic commerce environment with precision and agility.

Welcome to Emporix - together we are setting out to build innovative and scalable e-commerce worlds for our customers.
Both the mindset of the Emporix creators and the technological approach have convinced us. With this platform and the cooperation with the Emporix team, we can utilise our respective strengths in the interests of the customer.

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EMPORIX - new partner in our communiversum

##communicode AG and Contentserv start long-term partnership

**Contentserv GmbH and communicode AG from Essen are entering into a long-term partnership to deliver sustainable solutions along the information supply chain in demanding and complex product information management projects.**

Successful product information management, or PIM for short, plays a key role in the digital transformation of companies in industry and commerce. It requires both a flexible and scalable PIM system and a service provider that knows its customers' value chains and understands the processes into which such a system needs to be integrated. With Contentserv as a solution provider and communicode AG as a service provider, two partners come together who have a common understanding of successful customer projects.

communicode AG chose Contentserv as a partner because the company's expertise goes beyond the disciplines of e-commerce, PIM and DAM. With the help of Contentserv, an optimal customer experience can be created along the entire customer journey. This provides the ideal basis for strategic and technological cooperation on an equal footing. In Contentserv, the full-service digital agency communicode has found a solution provider that understands excellent data modeling and the playout of data across all desired channels.

###Cooperation with perspective

In the area of product information management, Contentserv and communicode are building on a long-term cooperation. The intelligent and targeted use of product information across all sales channels also means the strategic use of all available resources for the company's success. Up-to-date product information makes a significant contribution to successful product presentation if it is made available to all users via the right channel. A PIM system takes on these tasks and optimizes entire process chains in multi- and omnichannel marketing.

**The beginning of the partnership between Contentserv and communicode is characterized by the first joint PIM project. Both companies are looking forward to this and all future successful projects that they will implement together.**

In its press release, communicode AG reports on the new, long-term partnership with Contentserv GmbH.

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Synergy for next-level product information management

**When the Strategy Summit B2B E-Commerce & E-Business starts in Berlin on 15th and 16th November, communicode as a partner of project networks GmbH and experienced service provider for digital transformation will also actively participate in the event. The professional exchange and intensive networking will again make the Strategy Summit indispensable for its participants.**

Today more than ever, B2B business faces increasing expectations when it comes to flexibility, scalability and customer proximity. If you want to meet and, in the best case, exceed the needs of your customer and partner companies alike, you need a technological infrastructure that goes beyond the basics and takes a close look at and optimizes individual processes and their links along the value chain. With an optimized customer journey, not only is an excellent first impression made, but the actual goal on the economic side is also achieved all the more efficiently. The customer journey can be broken down into smaller stages and processes. These can then be optimized separately, but must also be considered in the overall context of the sales process in order to offer customers the desired shopping experience.

The strategy summit in November will once again focus on a practical exchange between decision-makers, experts, and enthusiasts in the digital industry to discuss trends and best practices together and to bring new impetus to their own companies.

##Optimized Customer Journey through understanding processes

communicode AG is active as a full service digital agency in the Ruhr area and dedicates its activities to digital transformation and the integration of new systems and processes into existing infrastructures in e-commerce and e-business. One of the most important factors for the success of the projects is the understanding of the business model of the client companies as well as their ways of working. At communicode, there is no blueprint for implementations. Rather, the consultants consider the entire infrastructure and develop an optimized version of the Customer Journey together with the clients. The understanding of individual business processes and digital process chains is what makes communicode AG so successful. Technological limits only play a subordinate role in this respect due to individual development services.

At the strategy summit, communicode's consultants will be available to all interested visitors as discussion partners and to discuss individual projects. The event will take place at the Mövenpick Hotel Berlin and will once again offer space for discussions and a convivial get-together. Registration for the Strategy Summit can be made via the following link:

<a href="https://www.project-networks.com/events/strategiegipfel-b2b-e-commerce-e-business/registration/" target="_blank" rel="nofollow, ">https://www.project-networks.com/events/strategiegipfel-b2b-e-commerce-e-business/registration/</a>


At the strategy summit of project networks GmbH in Berlin, decision makers of the digital industry will once again have the opportunity to exchange professional ideas. communicode AG will again participate in the conference as a partner.

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project networks 2023: With communicode to an optimized sales process

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Thomas Kopatz

SAP Commerce, formerly known as Hybris, has established itself as one of the leading ERP and back-office systems, particularly in the area of product data management (PDM). Hybris Product Content Management (PCM) was originally developed to efficiently manage simple product data. The system offers solid functions for categorising and maintaining product information, but was not designed to cover the complex requirements of modern product information management (PIM).

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More than just an upgrade: End of life for SAP Commerce On-Premise as an opportunity for strategic realignment

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Stephanie Ebbert

From June 2025, accessibility in the digital space will no longer just be a ‘nice-to-have’, but a legal obligation - at least for many companies. The German Accessibility Reinforcement Act (BFSG) will require B2C companies to make their websites and apps accessible from this date. Even if this regulation does not apply to B2B companies, they should not ignore the issue. 

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More than a law: why-accessibility-for-digital-products-is-crucial

News and press information at a glance. With <a href="https://news.communicode.de/webseitencc/cc_newsletter_registration.jsp" target="_self" rel="follow, ">our newsletter</a> you will always be up to date about communicode.

Newsroom

We are enthusiastic about the digital and have been so for more than 17 years. You can tell a lot about it, but nothing shows our commitment better than the success our customers have. Benefit from our experience with international brands from trade and industry. 

Trust is good, success better 

## Consultation is a top priority for us 
 
It is at the beginning of every collaboration and is an integral part of our projects. In dialogue with you and all stakeholders, we shed light on your digital business potential and define your goals. Our consultants provide impulses for new markets and technologies. They provide strategic and economic advice on the realisation of your business ideas and translate requirements into use cases ready for development. Depending on your needs, we provide you with the appropriate format: this ranges from a management summary to a backlog for a proof of value. 



- E-Business, Commerce & Omnichannel 
- Product Information Management (PIM) 
- Media Asset Management (MAM) 
- Business Transformation and Change Management

Business Consulting

## More performance for successful brands 
A good product and an appealing and well-functioning website form the basis for long-term success. Intelligent marketing is needed to reach your target group and generate both leads and stable customer relationships. An agile marketing strategy results from in-depth analyses of the market position as well as the touchpoints of your target group. communicode offers you a comprehensive all-inclusive package which aligns your marketing campaigns exactly to your needs and your economic objectives. 




- Consulting and development of digital brand strategies
- Conception and implementation of online marketing
- Advice on the technical implementation of marketing applications

Digital Marketing

## Customers recognise your brand by that certain something extra 
Today, the successful appearance of a brand in the digital space is not only about the product, but also about the interaction with the customer on different digital levels within the entire buying process. A harmonious appearance at all touchpoints with your brand is a basic requirement for recognition value. Essential to a compelling experience, however, is also the availability of the services offered, such as click and collect, customer-friendly returns management or social selling, which often interact across different channels. Valuable and customer-friendly services combined with personalisation make a digital experience a real competitive advantage.

- User Experience & Usability 
- Creative Services & Design 
- Brand Experience & Engagement 
- Application Design

Digital Experience

## The next generation of data-driven business solutions 
The intelligent linking of processes and technology is the charm of digital platforms. They harness data and information for a better experience for different target groups such as customers, employees and partners. In interdisciplinary and agile teams, we develop individual software solutions for industry and commerce with which digital assets, product information, content and marketing can be optimally organised and played out. In doing so, we use the technologies of our partners and develop powerful, interactive platforms from them. During conception and implementation, we focus on the individual use cases of your company and your objectives. End-to-end processes with relevant business value have priority, so that your digital transformation becomes measurable quickly. The comprehensive support from consulting to development and integration into your processes takes place in close coordination with you. 


- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management and Portal Systems
- Marketing Automation


Digital Platforms

## Software is the engine of digital transformation 
The growth of the digital economy has led to consumers becoming very familiar with digital products and services. More and more money is being spent online and companies can only achieve competitive advantage in the digital space. The combination of digital services and physical products creates unique offerings that create new value and experiences. Business models with a focus on customer satisfaction will eventually focus on digital services, as people increasingly prefer digital experiences. For this, the right technology must be used intelligently to improve internal capabilities and customer experiences in a sustainable way. 

Digital solutions, by their very nature, require a high level of automation. The rate of change and smooth start-up of a software solution define the speed with which it can operate in the market. A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software - the company is rather faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels. 

At communicode, we focus on consulting and engineering solutions for process optimisation along the entire value chain in the company as well as the development of digital services, which enrich the client's portfolio with the help of additional digital components. 




- System Integration and Design
- Development and Operations
- Cloud Services and Hosting
- Service Management and Support